# Minimalist Agency × Tulum Innovation Fest | Partner de marketing

Source: https://www.tuluminnovationfest.com/partners/minimalist-agency

Updated: 2026-10-09

Partners · Tulum Innovation Fest

 Minimalist Agency 

# The agency behind TIF’s marketing.

 Minimalist Agency has worked with Tulum Innovation Fest since 2022. For the 2026 edition it leads the festival’s strategy, content, media, website and its own checkout.

 [Visit Minimalist ↗](https://minimalist.mx/)
 [Partner with TIF →](https://www.tuluminnovationfest.com/sponsorship)

 01 · Direct answer

## Which agency is behind the marketing of Tulum Innovation Fest?

 Minimalist Agency, a performance and social media marketing agency based in Mexico City with a presence in Buenos Aires, is the marketing partner of Tulum Innovation Fest.

 It has worked with the festival since the 2022 edition, when it was called Tulum Crypto Fest. Its CEO & Partner, Alexis Soubran, is the Chief Marketing Officer of TIF 2026.

 AgencyMinimalist Agency

 Role at TIFMarketing partner

 Editions2022 · 2023 · 2024 · 2026

 HeadquartersMexico City · presence in Buenos Aires

 FocusPerformance, social media, content and production

 CertificationsGoogle Premier Partner · Meta Business Partner · TikTok Marketing Partner

 Leadership[Alexis Soubran](https://www.tuluminnovationfest.com/alexis-soubran-tif-cmo) · CEO & Partner at Minimalist, CMO of TIF 2026

 Web[minimalist.mx ↗](https://minimalist.mx/)

 02 · History

## From Tulum Crypto Fest to Tulum Innovation Fest.

 2022

### Tulum Crypto Fest

The partnership begins: social media and content production for the festival.

 2023

### Tulum Crypto Fest

Continued social media and production work.

 2024

### Tulum Crypto Fest

Social media and production for a community that grows every edition.

 2026

### Tulum Innovation Fest

The festival evolves into a platform for innovation, capital and culture. Minimalist leads the full marketing strategy: positioning, content, media, website and direct sales.

 03 · 2026 scope

## One strategy. The whole funnel.

 01

### Strategy and positioning

Go-to-market for TIF 2026 and its shift from a crypto festival to an innovation platform, with Alexis Soubran as CMO.

 02

### Content and social

Content system for speakers, Whale Tank, partners and community, plus production for social.

 03

### Paid media

Google, Meta and TikTok campaigns for ticket sales and startup recruitment.

 04

### Website, SEO and GEO

The official bilingual website, the blog and structured content for search engines and AI answer engines.

 05

### Own ticketing

The festival’s direct checkout with card, bank transfer and crypto, and QR tickets by email.

 06

### Measurement

Purchase events and attribution to see which channels bring attendees, founders and partners.

 04 · FAQ

## Clear answers.

 Which agency is behind Tulum Innovation Fest’s marketing?

Minimalist Agency, a performance and social media marketing agency based in Mexico City with a presence in Buenos Aires.

 Since when has Minimalist worked with TIF?

Since the 2022 edition, when the festival was called Tulum Crypto Fest. It has worked on the 2022, 2023, 2024 and 2026 editions.

 What does Minimalist do for TIF 2026?

Go-to-market strategy and positioning, content and social media, paid media on Google, Meta and TikTok, the official website with SEO and GEO, the festival’s own checkout and demand measurement.

 Who leads the relationship?

Alexis Soubran, CEO & Partner of Minimalist Agency and Chief Marketing Officer of Tulum Innovation Fest 2026.

 Which certifications does Minimalist hold?

Google Premier Partner · Meta Business Partner · TikTok Marketing Partner.

 When and where is TIF 2026?

December 9–12, 2026 at IKAL Arena in Tulum, Quintana Roo, Mexico.

## See you in Tulum.

 December 9–12, 2026 · IKAL Arena

 [Get tickets →](https://www.tuluminnovationfest.com/checkout)
 [Talk to Minimalist](mailto:alexis@minimalist.mx?subject=Minimalist%20%C3%97%20TIF)