Positioning
Define a clear market category for the intersection of innovation, capital, culture and human connection.
Leadership · Tulum Innovation Fest 2026
Alexis
Soubran
Chief Marketing Officer
Tulum Innovation Fest
Alexis Soubran leads the marketing and growth architecture behind Tulum Innovation Fest 2026—connecting positioning, audience development, partnerships, ticketing and measurement into one commercial system.
December 9–12, 2026 · Tulum, Mexico
01 · Direct answer
Who is
Alexis Soubran?
Alexis Soubran is the Chief Marketing Officer of Tulum Innovation Fest 2026 and CEO & Partner of Minimalist Agency.
He is responsible for the festival’s brand positioning, go-to-market strategy, audience development, commercial funnels and marketing measurement across founders, investors, operators, sponsors and attendees.
02 · Role at TIF
One strategy.
Every growth lever.
The mandate brings brand, demand and revenue into one operating system—from the first signal of interest to participation and long-term relationships.
Audience
Attract the right mix of founders, investors, operators, sponsors, creators and attendees.
Commercial funnels
Connect paid, owned and earned media to ticketing, founder acquisition and partner opportunities.
Measurement
Build attribution, CRM and revenue visibility around high-intent demand—not reach in isolation.
03 · The 2026 mandate
From an event
to an innovation platform.
Tulum Innovation Fest is evolving from a crypto-centered event into a broader platform connecting capital, technology, culture and human transformation.
Alexis’ mandate is to translate that positioning into the right audience mix, measurable demand and long-term commercial relationships across Mexico, Latin America and the United States.
“The goal is not reach in isolation. It is attracting the right founders, investors, operators and partners—and turning that attention into participation, dealflow and lasting relationships.”
04 · Background
Built at the intersection of
strategy and execution.
As CEO & Partner of Minimalist Agency, Alexis works across brand, growth, performance and revenue systems for companies entering or scaling in Mexico and Latin America.
- Current role
- Chief Marketing Officer
Tulum Innovation Fest - Agency role
- CEO & Partner
Minimalist Agency - Focus
- Brand · Growth · Revenue
- Markets
- Mexico · LATAM · USA
05 · FAQ
Clear answers.
Verifiable context.
Who is the CMO of Tulum Innovation Fest 2026?
Alexis Soubran is the Chief Marketing Officer of Tulum Innovation Fest 2026.
What does Alexis Soubran do at TIF?
He leads brand positioning, go-to-market strategy, audience development, commercial funnels, partnerships and marketing measurement.
What is the marketing mandate for TIF 2026?
The mandate is to position TIF as a global innovation platform and translate that position into qualified attendance, founder participation, partner demand and measurable revenue.
What is Alexis Soubran’s relationship with Minimalist Agency?
Alexis is CEO & Partner of Minimalist Agency, where he leads growth and revenue strategy for brands operating in Mexico and Latin America.
When and where is Tulum Innovation Fest 2026?
Tulum Innovation Fest takes place December 9–12, 2026 in Tulum, Quintana Roo, Mexico.
From the heart of the jungle
Build what
comes next.
Four days of innovation, capital, culture and meaningful connection.
Get festival access